Our client is a well-established frozen and fresh bakery production organization and as part of their growth, we are recruiting a UAE experienced HORECA sales manager to join their Dubai operations.
The primary purpose of the role is to drive frozen and fresh bakery sales volume, revenue and profitability in the UAE HORECA sector through new sales and retention account management.
UAE experience in HORECA sales of frozen and fresh bakery products such as cakes, pastries, croissants, Viennoiserie, ambient breads, artesian breads is mandatory.
Role Summary
Build brand awareness to drive sales performance and increase revenue of frozen and fresh bakery products in new and existing HORECA and food services F&B accounts.
Establish and build long-lasting relationships with executive chefs, general managers and procurement decisions to drive brand awareness and sampling to increase volume and revenue of all products.
Increase sales revenue and volume and achieve monthly sales and collections targets.
Collaborate with the brand manager to develop campaigns to build brand awareness, strengthen the brand presence and performance.
Key account management to review volume and revenue spend and promote new sales.
Negotiate prices and assist with payment collections.
Mandatory Skills & Experience
5+ years’ UAE experience in HORECA and food services sales and business development, trade marketing, category and account management experience with well-established food brands in the United Arab Emirates.
Must have established decision making contact at 5-star hotels, restaurants, cafes and QSR brands.
Strong commercial, financial acumen in annual budgeting, volume and revenue and profit analysis.
UAE driving license is mandatory.
Candidate Profile
Currently living in the United Arab Emirates.
Fluent in English.
Hunter sales mindset and approach.
Self-motivated and driven by success with a confident and outgoing personality.