Job Detail

Paywall Marketing Manager, Arabian Business - ITP Media Group

Date Posted: Oct 09, 2023

Note: This job is sourced from Zoho Recruit jobs api provider. Jobs-nation takes no responsibility we are just a search data provider.

Job Detail

Location:

Dubai , UAE
Company:

ITP Media Group
Type:

Full Time/Permanent
Shift:

First Shift (Day)
Career Level:

NA
Positions:

1
Experience:

1-3 years
Gender:

No Preference
Degree:

NA
Apply Before:

Jan 09, 2024

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Job Description

ITP Media Group (ITP) is one of the largest media companies in the Middle East, with a portfolio of more than 80 brands. The company delivers quality up to date content to its readers, viewers, delegates and guests through digital, print, events, awards, video content, social media platforms and social media influencers. These brands include major international and regional names such as Time Out, Arabian Business, Harper’s Bazaar, Construction Week, Esquire, and GQ.

Requirements

Job description:

Plan and execute all digital marketing, including SEO/SEM and social media marketing
Strong grasp of SEO growth strategies with proven optimisation experience
Understanding of paywall technology
Knowledge on growing subscription user base
Design, strategise, post and build social media presence - including social listening and community management
Ability to strategise and execute conversion-driven campaigns, and offers.
Measure and report on social media and website performance against goals (ROI and KPIs)
Identify trends and insights, keywords that can be targeted to increase website traffic
Plan, execute, and measure conversion strategies/tests
Collaborate with internal teams to optimize the user experience and website performance
Stay current on Google algorithm updates and drive website on-site performance optimisation
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints to optimise the buyers journey, marketing funnel and marketing messages at each touchpoint.
Evaluate emerging technologies and perspective for adoption where appropriate.

Skills required:

Proven working experience in digital marketing
Demonstrable experience in SEO and SMM
Basic design knowledge and creativity
Experience in optimizing landing pages and user funnels
Strong knowledge of analytics tools
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in digital marketing and measurement
Experience with creative copywriting and campaign management
Prior subscription model experience is an added benefit

Benefits

Being an ITP employee is an opportunity to be part of the largest content creation house in the region and provides the luxury of working with global brands and experienced industry leaders. To ensure we invest in the development of our team, employees are given access to a variety of learning resources and exciting career development opportunities.

We believe in recognizing the passionate efforts of our team members. Our employees are rewarded by competitive tax-free remuneration, medical insurance and a generous leave entitlement scheme. ITP employees also enjoy a variety of staff offers at many local restaurants, salons, hotels and service providers

Benefits

Skills Required

Job is expired

Company Overview

ITP Media Group

Longowal, UAE

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