Collaborate with senior leadership to develop and implement comprehensive digital media strategies that align with organizational goals and objectives.
Oversee the development and execution of digital media plans, ensuring alignment with strategic objectives, target audience, and budget allocations.
Proactively identify and capitalize on emerging trends, channels, and technologies in the digital media landscape to enhance campaign effectiveness and reach.
Conduct thorough market, industry, and consumer research to inform digital media buying decisions and strategies.
Monitor the performance of digital media channels and campaigns, leading the team to optimize performance and maximize ROI.
Work closely with the media planning and execution team to ensure seamless campaign performance and delivery across all digital platforms.
Collaborate with the data team to ensure accurate data tracking and management, leveraging insights to inform digital media strategy and optimizations.
Requirements
Bachelors degree in marketing, advertising, or a related field (preferred).
Minimum 4 years of proven experience in digital media management or related roles.
Proven track record of developing and implementing successful digital media strategies across various online platforms.
Strong understanding of emerging digital media trends, channels, and technologies.
Excellent analytical skills with the ability to gather and interpret market and consumer insights.
Demonstrated ability to lead and manage teams effectively in a digital media environment.
Collaborative mindset with the ability to work closely with cross-functional teams.
Strong communication and presentation skills in both Arabic and English.
Relevant digital marketing certifications (e.g., Google Ads, Facebook Blueprint) are a strong plus.