Develop and execute innovative Marketing plans and programs, both short and long range, to ensure the viability of the malls through profit growth and merchant mix.
Establish Marketing goals to ensure market share and profitability of the malls.
Own the responsibility for supporting and activating all consumer promotional concepts, events, services, and marketing programs that drive sales and traffic.
Proactively initiates ideas for testing new marketing channels, campaigns and concepts.
Conduct meetings regularly with the team to review pipeline, resolve challenges, and brainstorm possible solutions.
Provide training to ensure the team is consistently performing above standard.
Assist the Leasing team through the creation of tailored leasing presentations, including pamphlets, brochures, presentation packages, and targeted advertising.
Develop and maintain positive relations with Mall Merchants, including Store Managers, District Managers and Regional Managers
Oversee the mall website and social media profiles to ensure that our centers and stores are being properly advertised in the digital world.
Develop and administer the Marketing budget in a responsible manner, striving to increase the overall profitability of the Malls to include the exploration of all budgetary variances.
Ensure effective control of Marketing results and take corrective action to be certain that Marketing objectives have been achieved within the designated budget.
Plan and oversee the organizations advertising and promotions activities including traditional and digital marketing efforts to properly promote the malls.
Develop and maintain relations with local media to enhance public relations and exposure of the malls
Write press releases and distribute them to both online and offline media.
Requirements
Bachelor in Marketing or Business administration.
10+ years of marketing experience in the retail, real estate or hospitality industry.
3+ years of proven experience in a similar role.
Experience in leasing management is a plus.
Experience in the KSA is a plus.
Excellent communication skills.
Proficient in Ms Office applications (Excel, Outlook, Word, PowerPoint...)