Job Detail

Requirements

• Work closely with the Head of Social and key stakeholders to develop and implement the social and community strategy for our luxury brands
  

• Manage daily content workflows, performance reporting and community interactions across our chosen platforms, in collaboration with the scheduling assistant.
  

• Partner with sales team/s to pitch and execute commercial, social-first campaigns and provide organic post-campaign reporting.
  

• Analyse social media performance and adjust real-time strategies based on insights to meet brand and business KPIs.
  

• Keep updated with trends, new social functionalities, audience behaviour, and competitor activity to identify opportunities for fresh content and formats.
  

• Collaborate with the editorial team to maintain consistent content and social calendar/s that reflect seasonal trends, commercial commitments, and editorial priorities.
  

• Capture social-first content at shoots, events, and festivals and assist with basic video and photo edits. 
  

• Contribute to the development of standout formats and series to enhance brand visibility and recognition.
  

• Assist in scripting for social media, videos, and newsletters, ensuring brand consistency and tone of voice.
  

• Repurpose and optimise print content to ensure strong digital performance.
  

• Ensure all content adheres to editorial, ethical, and legal standards.
  

Qualifications 

• Proven experience in creating social-first content.
  

• Demonstrable experience in using data and insights to grow social channels and increase community engagement.
  

• Expertise in building and growing audiences across multiple platforms simultaneously.
  

• Strong understanding of social trends and culture specific to the MENA region.
  

• Proficiency in social media analytics and performance tools.
  

• Interest in paid media on social platforms (experience is a plus).
  

• Excellent copywriting skills with a deep understanding of our youth brands’ tone of voice.
  

• Experience with image and video editing tools.
  

• Exceptional communication skills and a keen attention to detail.
  

• Experience using social media management platforms.
  

Education and Experience

• A degree in journalism, multimedia studies or communications (or equivalent experience).
  

• Minimum 3 years of professional experience in a premium publisher, influencer management or creative agency environment. 
  

Success Metrics for this role

• Significant growth in followers and engagement (likes, views, comments, saves, subscribers) across platforms.
  

• Increased size of the brand community and strengthened cross-platform reader relationships.
  

• Support the commercial team in pitching and executing high-value social-first campaigns that drive client spending and retention.