Job Detail

Job Description

Our client is a world leader in the global export of premium quality grains and as part of their growth in the Gulf region, we are recruiting an experienced trade marketing business analyst to join their Dubai team.

The successful candidate will have experience from an FMCG principal and be capable of building BI dashboards and working with large data sets to enable brand and revenue growth with business intelligence reporting, managing marketing budgets (PFME) and analyzing brand performance.

Reporting to the regional sales managers based in Dubai, the role will be accountable for making business recommendations based on reporting tools and trade marketing analysis to identify improvement areas and business decisions to drive market share and revenue growth through the distributors.

Role Summary

• Develop and implement reporting and analysis tools for sales and distribution management to improve market share, revenue and achieve country sales targets.
  
• Work with distributors to understand their retailers’ challenges and develop detailed trade marketing and execution plans to support the distributor channel sales and marketing objectives.
  
• Analysis of inventory, pricing, and marketing data and provide  actionable recommendations based on findings.
  
• Support regional sales managers to strengthen distributor relationships and sales, trade marketing, brand, new product launches and commercial activities.
  
• Review and audit distributor performance to ensure distributor compliance of distribution agreement terms and support corrective actions.
  
• Sales data analysis to improve local market brand performance and developing country specific planograms and following up on execution.
  
• Leverage brand, consume and marketplace data to recommend marketing objectives, strategies and activities for the brand plan.
  
• Provide insightful data analysis for budgeting and sales forecasts; ensure pricing levels are identified and margins are improved and achieved.
  
• Deploy activations and conduct post activity evaluations against established KPIs.
  
  

Mandatory Skills & Experience

• 7 – 10 years’ CPG, FMCG or food service trade marketing analysis from the principal side with a strong focus on consumer insights, supermarket, modern trade and distribution channel management and supply chain to drive strategic decision making.
  
• Strong experience of working with distributors to identify and close gaps in stock availability and profitability; managing rebate discrepancies.
  
• Strong commercial mindset with qualitative and quantitative analysis capabilities throughout the product lifecycle across the distribution ecosystem to define metrics, identify market and distribution gaps and opportunities and competitor performance.
  
• Strong working knowledge of relational databases; capabilities in manipulating, data mining, synthesizing and interpreting large datasets to create analysis summaries and visualizations to provide actionable insights to the sales teams and distributor partners.
  
• Strong working knowledge of DSR, MDM, WD / ND and Product Fixed Marketing Expenditure and the 4P’s and their application.
  
• Ability to read and understand P&L statements.
  
• Advanced proficiency in MS Excel – Power Pivot, Power Query, Pivot Tables, and functions.
  
• Experience with Power BI , Tableau, SQL, DAX, MDX, Python and M query language.
  

Education

• Bachelor’s degree in Finance, Economics or Business Management
  
  

Candidate Profile

• Currently living in the United Arab Emirates – must be able to live and work in Dubai.
  
• Fluency in English.
  
• Excellent interpersonal, presentation and communication skills with a collaborative, results focused with the ability to work with multilevel stakeholders.