Job Detail

Job Description

• Collaborate extensively with distributors to accelerate brand awareness, market share, volume sales, revenue and profitability growth.
  
• Develop route to market strategies and distributor relationships to achieve annual volume sales and gross margin targets.
  
• Lead country specific distribution, pricing and product launch strategies.
  
• Conduct distributor business reviews - category review process from concept and implementation through to post review execution analysis, including Product Fixed Marketing Expense (PFME).
  
• Create compelling campaigns and materials for NPD launches to maximize customer engagement and volume sales.
  
• Work with distributors to develop, implement and manage local market activations, brand positioning and communication to drive consumer engagement and market share growth. 
  
• Develop local market planograms, merchandising guidelines and Point of Sale materials.
  
• Collaborate with sales and finance for P&L, pricing, marketing and sales performance.
  
• Train all distributor sales teams to increase volume and revenue sales.
  
• Conduct regular market analysis to provide meaningful data to enhance business performance and provide pre and post promotional trade spending ROI analysis.
  
• Monthly forecasting, reporting and analysis and benchmark customer performance against 4P targets.
  

• 10 years trade marketing, brand and category management with a principal or distributor in Agri commodities, dry or frozen foods, rice, pulses, grains or meat.
  
• 4+ years’ demonstrable UAE / GCC experience in developing and implementing effective trade marketing strategies and tactical plans in a distributor management and retail environments in the FMCG or food sectors.
  
• Proven track record in leading brand growth focusing on product forecasting, volume, pricing, variable cost, ROI, gross margins, sell-in and sell-out and 4P analysis.
  
• Demonstrable experience of developing PoS and brand marketing materials for new product launches, promotions and conducting post campaign evaluations.
  
• Strong commercial and financial acumen to develop annual budgets, manage P&L, conduct business review meetings and carry out market and competitor analysis.
  
• Data analysis of market, consumer and shopper insights using Nielsen IQ Spaceman and Nielsen Answers on Demand
  
• Strong experience in planning, design, implementation and managing new product launches.
  
• Strong commercial and business acumen with robust performance analytics and Excel skills (Pivot and Power BI) to accurately forecast volume and revenue sales.
  
• UAE driving license is mandatory.
  

• Currently living in the United Arab Emirates.
  
• Fluent in English.
  
• Confident and outgoing with Excellent interpersonal, communication and presentation skills with the ability to effectively build long term relationships with diverse stakeholders.
  

• Bachelor’s degree