Job Detail

Requirements

• Set and execute the brand’s social media strategy across all of the brand’s social channels.
  
• Create content for Time Out Abu Dhabi’s social platforms, cementing a daily and weekly social calendar to coincide with user behaviour.
  
• Manage social coverage of live events, from the initial vision to execution. 
  
• Grow the brand’s audience and engagement across all channels.
  
• Constantly monitor analytics and adjust content and approach to meet growth goals.
  
• Build out, execute and constantly refine Time Out Abu Dhabi’s social media strategy across the region.
  
• Liaise with the Abu Dhabi editorial team to establish what is needed to make a story fly across social channels – from visual assets to vertical video and promotion times. 
  
• Provide regular feedback to editors and writers on performance – both successes and missed opportunities.
  
• Communicate how to best produce social-savvy, must-read content to the wider editorial team. Provide training and reiterate best practices to journalists to ensure quality control across all social platforms.
  
• Develop creative ways to grow followers and engagement, in collaboration with editorial and performance teams.
  
• Work closely with the wider social media teams of Time Out GCC titles to cross-promote content from across the region, as well as relay best practices and social strategy successes. 
  
• Produce weekly performance reports for the Editor-in-Chief, Head of Content and Editorial Director.
  
• Meet individual weekly targets as agreed with the Head of Content and Editorial Director.
  
• Ensure all content produced fits within Time Out’s brand guidelines and tone of voice.
  
• Work closely with Time Out’s design team to develop creative concepts for marketing materials and campaigns.
  
• Work with the Editor-in-Chief, Head of Content and Editorial Director to ensure ALL content reflects overall content / editorial strategy.
  
• Maintain a strong working relationship with Time Out’s commercial team and work with team leads to deliver sponsored content campaigns.
  
• Occasionally attend events out of hours to create social content.
  

• Proven track record of growing an engaged social media audience, across an array of platforms including Instagram, TikTok, Facebook and Twitter.
  
• Experience working with social media management and analytics tools (CrowdTangle, Later, Social Studio, Sprinklr, Google Analytics, Creator Studio, etc).
  
• Experience analysing and interpreting data to inform strategy, and providing reporting.
  
• Sharp, snappy copy skills, able to adapt tone of voice to different platforms and audiences.
  
• Strong understanding of writing for digital, SEO best practice and digital marketing.
  
• Experience working with CMS and SEO tools.
  
• Have an eye for social-friendly headlines and sells.
  
• Experience with vertical video for mobile-first platforms.  
  
  

• Competitive – keeps a keen eye on the competition and wider industry, always staying one step ahead.
  
• Accountable – the ideal candidate is ready to take on responsibility for managing projects from concept to fruition.
  
• Communicative – proactively provides project status updates to the Editor-in-Chief, Head of Content and Editorial Director, and works transparently with the wider team.
  
• Energetic – a strong sense of humour and high-frequency personality.
  
• Persuasive – both internally and externally, with the ability to present ideas with credibility, sound reasoning and emotion.
  
• Creative – across everything from reacting to new briefs to how they respond to challenges.
  
• Flexible – understands the fast-paced nature of the media landscape, and is comfortable pivoting when priorities change.
  

EXPERIENCE 

• At least three years’ experience in a social media role, ideally for an editorial / content organisation.
  
• Proven record of audience growth and engagement growth.
  
• Experience working with third party social media management platforms.
  
• Experience working with a CMS and SEO tools.
  
• Understanding of the Middle East’s dynamic cultural identity, and a passion for new experiences.
  
  

Benefits