On behalf of our client we are seeking a Marketing Manager with experience in multiple stand-alone high end Fashion and Beverage brands. Must be well organized and a strong communicator. The successful applicant will manage the online platforms for the company - this includes content strategy, aligned to digital KPIs, content creation and writing, community management and engagement and reporting/analytics across all social media platforms.
Main duties to include:
Tracking and analyzing the performance of advertising campaigns, managing the marketing budget, ensuring all marketing materials are in line with the brand identity
Build and maintain a strong and consistent brand through a wide range of online and offline marketing channels
Responsible for growing and maintaining the companys brand within the FMCG sector
Liaise with internal teams, agencies, suppliers and in-house graphic designers for the implementation of ATL and BTL marketing campaigns
Develop strategies and tactics and drive qualified traffic
Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, social media, lead generations campaigns, copywriting and performance analysis
Campaign suggestions and development (from concept to reporting)
Content performance: strategy, implementation, monitoring and escalation
Daily community management across multiple social channels
Monthly social media insights evaluation and reporting
Proactive communication and meetings with sponsors, PR team, production team and the digital team to ensure seamless content generation process
Requirements
A BSc degree in Marketing or related field
5 + years marketing or experience in multiple stand-alone high end Fashion and Beverage brands
Excellent writing and editing skills with the ability to report on a wide range of topics
Proficient use of social media scheduling and moderation tools