Create comprehensive marketing plans aligned with company goals and objectives.Identify target markets and customer segments for specific rental equipment offerings.Conduct market research to understand customer needs, preferences, and competition.Devise pricing strategies, promotional activities, and advertising campaigns.Ensure consistent brand messaging and positioning across all marketing channels.Develop compelling content for various marketing materials, including brochures, presentations, website content, and social media platforms.Collaborate with the design team to create visually appealing marketing collateral.Monitor and respond to customer inquiries, feedback, and reviews on social media and other platforms.Manage the companys website and ensure it is up-to-date with relevant information and optimized for search engines.Plan and execute digital marketing campaigns across platforms such as social media, email marketing, and search engine marketing.Monitor and analyze website traffic, user engagement, and conversion rates using analytics tools.Stay up-to-date with digital marketing trends and explore new avenues for online promotion.Collaborate with the sales team to develop marketing materials, presentations, and proposals.Assist in organizing and participating in industry trade shows, exhibitions, and other events.Implement lead generation strategies and track the effectiveness of marketing campaigns in generating qualified leads.Work closely with the sales team to nurture leads and support the conversion process.Monitor marketing metrics, such as ROI, customer acquisition cost, and customer lifetime value.Generate reports on marketing activities, campaign performance, and key performance indicators (KPIs).Analyze market trends, customer behavior, and competitor activities to identify areas for improvement and growth.Make data-driven recommendations to optimize marketing strategies and tactics.
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