As a Marketing Executive, you will be responsible for developing and executing marketing strategies to promote our brands and services, increase brand awareness, and drive sales. You will work closely with the marketing team, sales team, operation team and other departments to ensure alignment with company goals and objectives. Your duties will include conducting market research, analyzing customer behavior and trends, creating marketing campaigns, influencer marketing, managing social media channels, and measuring the effectiveness of marketing initiatives.
Key Responsibilities:
- Develop and implement strategic marketing plans to achieve company objectives.
- Conduct market research to identify target audiences, competitors, and industry trends.
- Create and manage marketing campaigns across various channels, including digital, print, and social media.
- Collaborate with the design team to develop engaging and creative marketing materials.
- Manage social media channels and engage with followers to build brand loyalty and drive engagement.
- Analyze marketing data and metrics to measure the effectiveness of campaigns and identify areas for improvement.
- Coordinate with the sales team to ensure marketing efforts support sales goals and initiatives.
- Stay up-to-date with the latest trends and best practices in marketing and digital technologies.
- Prepare reports and presentations on marketing activities and results for management review.
- Work cross-functionally with other departments to support overall business objectives.
Requirements
- Bachelors degree in Marketing, Business Administration, or related field.
- Proven experience in marketing, preferably in a similar role.
- Strong understanding of marketing principles and techniques.
- Excellent communication and interpersonal skills.
- Creative thinker with the ability to develop innovative marketing strategies.
- Proficiency in digital marketing tools and platforms, including social media management tools, email marketing software, and analytics tools.
- Ability to work effectively in a fast-paced environment and manage multiple projects simultaneously.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Detail-oriented with strong organizational skills.
- Team player with the ability to collaborate effectively with cross-functional teams.