Job Detail

Requirements

• In collaboration with the Executive Director of COMPLEX and Director of Digital, develop and execute a comprehensive content strategy for Complex MENA across all platforms, social and digital-first, ensuring alignment with Complex's global standards.
• Curate, produce and oversee the creation of original content in a hands-on role, including articles, videos, podcasts, and social media posts, that reflect the interests and trends of the MENA youth culture.
• Identify and collaborate with regional influencers, artists, and creators to produce
  authentic and engaging content
  

• Build and lead a diverse content team across various disciplines including writers, editors, videographers, and social media managers.
  
• Provide mentorship and professional development opportunities to team members.
  
• Foster a collaborative and innovative work environment that encourages creativity and excellence within the budget.
  

• Ensure all content aligns with Complex's brand identity, voice, and editorial guidelines.
  
• Collaborate with Complex's global teams to share insights, content, and best practices.
  
• Adapt global content to suit the regional audience, ensuring cultural relevance and sensitivity.
  

• Work with the Head of Social to analyse audience metrics to inform content decisions and strategies.
  
• Implement SEO and social media best practices to maximize content reach and engagement.
  
• Develop original initiatives to grow Complex MENA's audience across all platforms.
  

• Collaborate with the sales and marketing teams to identify and develop branded content opportunities across all media formats – social, online and offline.
  
• Ensure content offerings are attractive to potential advertisers and partners.
  
• Lead concept direction in client meetings and pitches as the editorial representative of Complex MENA.
  

• Bachelor's degree in Journalism, Communications, Media Studies, or a related field.
  
• Minimum of 7 years of experience in digital media, with at least 3 years in a leadership role. 
  
• Deep understanding of youth culture, especially within the MENA region.
  
• Extensive editorial experience across written, video, and social content
  
• Proven ability to manage a multifunctional team and production workflows
  
• Experience with digital programming and publishing, including data-driven optimisation of content and channel performance
  
• Strong network of content creators, journalists, producers, and potential contributors in target areas and regions
  
• Familiarity with Arabic language and regional content
  
• Comfort working across editorial and commercial content, incl. brand partnerships
  
• Ability to take a public-facing role and serve as an editorial ambassador for the COMPLEX brand and ITP Group
  
• Proficiency in content management systems, analytics tools, and social media platforms.
  

• Audience growth and engagement metrics.
  
• Quality and consistency of content output.
  
• Successful execution of branded content campaigns.\
  
• Team performance and development.
  
• Alignment with Complex's global brand standards.
  

• English / Arabic bilingual (spoken & written
• Comfort and experience in front of camera for social content