Job Detail

Requirements

• Lead and set the overall agenda and production of the brand’s content across social / video, digital and events.
  
• Deliver consistent audience and engagement growth across the brand’s social and digital platforms.
  
• Manage and motivate the brand’s deputy content creator, and foster a strong working relationship with the sales team.
  
• Edit, proof and publish content in line with the brand’s content strategy, ensuring stories are on brand and meet quality standards.
  
• Ensure daily content goals are met, and content is posted quickly and accurately.
  
• Ensure content posted works towards the brand’s audience and engagement goals, promoting interaction and reaction.
  
• Identify new social trends and emerging platforms, and how the brand can best adopt them.
  
• Ensure content meets local and legal guidelines, and all relevant copyrights have been cleared.
  
• Provide weekly brand performance reports to the General Manager and Chief Content Officer, regularly analysing and refining approach for best results.
  
• Determine what medium is best suited for a particular content piece and commission internal and/or external creators etc. to make it live on deadline and on budget.
  
• Oversee the brand’s annual and seasonal calendar of events, collaborating with the events team to deliver exciting, cohesive, quality activations that add value to the brand and its audience.
  
• Work with the Chief Content Officer to ensure ALL content reflects overall content / editorial strategy.
  
• Regularly attend events outside of regular office hours.
  

What we’re looking for in a candidate

• Data driven and excited by analytics.
  
• In-depth knowledge of, and passion for social and digital content creation.
  
• Creative – across everything from social visuals to overcoming challenges.
  
• Second-to-none visual eye for stunning, quality content.
  
• Ability to use smartphones for high-quality pictures and video.
  
• Solutions-orientated, and a skilled team-leader.
  
• Superb organisational and communication skills.
  
• Excellent grasp of social trends and best practice.
  
• Experience across a wide range of social media platforms and reporting.
  
• Languages: Fluent in spoken and written Arabic, and spoken English.
  
• Work experience: At least five years in content creation, with at least two years in a deputy editor or social lead role.
  
• Software: WordPress, web analytics, social management tools (on-platform and third party).